UPDATE: Gemfields names Mila Kunis as brand ambassador
The company said Kunis was chosen for her natural beauty, versatility, intelligence and love of rare coloured gems.
Shares lifted 0.7p or 2.3% to 31.45p each.
The actress will be featured in a global advertising programme that will run in publications such as Vogue, Vanity Fair, Bazaar and W. The advertising blitz is just one of many initiatives in a multi-pronged consumer campaign that Gemfields will roll out for 2013.
A newly revamped website will launch this spring, enabling consumers to learn about the brand's initiatives and commitment to sustainability while receiving an in-depth education on coloured gemstones.
In March, the brand will debut a collection of exclusive coloured gemstone jewellery designed in collaboration with 37 international designers.
Kunis recently toured Gemfields' Zambian mine, Kagem, to check out the company's environmentally friendly mining practices.
"I truly believe in Gemfields' mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds," she said.
The actress has appeared in many films, including the critically acclaimed "The Black Swan", and is also the voice of Meg Griffin in the cult TV comedy "Family Guy".
- Bauxite Resources公司收到大量持股通知
- ASF Group的联营公司将Dawson West热煤项目的资源储量提升至6.45亿公吨
- White Cliff Minerals公司于Aucu项目发现新的矿化带
- Bauxite Resources公司非执行董事卸任
- South Boulder Mines公司董事长购买市售股份
- Carbon Energy公司筹资500万澳元以推进天然气项目
- South Boulder Mines公司降低Colluli钾肥项目的运营开支和资本开支